Annual program guide for Arts Umbrella, a non-profit art school where people aged 2 to 22 come to cultivate their creativity. They reach more than 24,000 students every year, with nearly 80% participating at little to no cost. The challenge was to bring together info on all their dance, theatre, and art programs and combine it with info on their donors, bursary funds, and policies in an easily digestible format.
The solution was a 56 page 9”x13” guide on premium stock that used colour coding and the generous use of white space that allowed readers to find and understand all content with ease. Full colour, full page photos of the students and their work featured throughout, allowing the organization and its talented students to take centre stage.
Role: Art Director