Developers The Katz Group and the ONE Development Group needed an online destination that focussed on a major part of their $2.5 billion mixed-use sports and entertainment district: Their properties. Not only did the site have to drive sales of their office and residential spaces, it also had to provide all the latest news surrounding the project as well as highlighting career opportunities within The Katz Group.
The solution was a bold, clear site structure with the ability to highlight the complexity of the architectural renders while ensuring that all content on subjects such as availability, floorplans, interior design, connectivity and sustainability had adequate space to breathe. The interface focused on simplicity and ease of use, while the overall design incorporated many of the textures and colourful elements of the Ice District branding without allowing it to compromise design harmony.
The site has so far delivered impressive results, helping to finalize the occupancy of over 90 percent of office and retail spaces. In addition, most of Stantec tower has already been occupied by notable companies such as PwC accounting as well as law firms Dentons and DLA Piper LLP.