La Presse, North America's largest French-language daily, decided to join the digital age by launching a remarkable new product called La Presse+, unique in the news world for its stunning design and user-friendliness. Our campaign presented the product from the reader's point of view: their reaction to the product's features and the way they integrate La Presse+ into their daily ritual of news consumption. The campaign was built on the notion that La Presse was actually "inspired by it's readers", who were rapidly adapting to new technologies, devices and platforms.
Company: Cossette
Role: Interactive Creative Director