The Montreal Fringe is an annual theatre festival in which anyone, from amateur to professional, can win a chance to put on their own live show. The client needed a campaign that was edgy, oddball and low cost. The insight we uncovered was that due to the unique selection process, you never know what you are going to get when you attended a Fringe show. They’re sometimes brilliant, often outrageous and occasionally terrible, but one thing is always guaranteed; every entertainer in the program pushes the limits 'til it hurts. Posters, a website and TV ads were produced.
Company: Sid Lee
Role: Art Director
AWARDS 2004
Digital Marketing Awards
Gold - Online advertising broadband